Smooch Typeface

Smooch is a hand drawn typeface I designer. To create it I started by hand drawing the letters and then electronically modifying them to make a cohesive and type-able typeface. While designing the typeface I started to design a beauty brand concept called Smooch.

Smooch - The Brand

During the process of designing my typeface "Smooch" I had the idea to create a brand based off of it. The brand Smooch was inspired by beauty brands like Glossier, Kosas and Milk Makeup. These brands use typeface based logos and playful branding. To see how I brought this brand to life through experience, click here!